Home Buying/Selling Advice | Cognitive Biases Affecting Home Sellers Addressed

According to the latest data, more American families are buying and selling their homes than ever. Recent statistics reveal that there were around 6.9 million home sales in the United States, with experts estimating this figure to increase to 7 million by 2023. Aware of these figures, Aaron Hendon, managing broker at Christine & Company, releases a new book, “Sell Your Home Like a Boss”.

More details can be found at https://www.amazon.com/Sell-Your-Home-Like-Boss/dp/B09RNPBP71/ref=sr_1_1?crid=3QQG07XXSTEWV&keywords=sell+your+home+like+a+boss&qid=1649201885&sprefix=sell+you+home+%2Caps%2C149&sr=8-1

The new book, which is now available on Amazon, reveals the little-known secrets that are hidden from the public. In particular, he talks about the cognitive biases that people make like posting their “for sale” on Zillow or Reddit.

Cognitive biases are systematic errors in thinking that occur when people interpret the information in the world around them. Hendon explains that this type of thinking has evolutionary benefits. Our ability to act quickly, without needing to consciously think through every alternative, provided life-saving value as we developed as a species.

Hendon notes that cognitive biases are essential to survival, but become a hindrance to more complex decision-making processes, such as buying and selling a home.

As the brain attempts to simplify information, it makes biases related to memory.

When selling one’s home, this can manifest as over-declaring amenities or features due to the emotional attachment placed on it. For example, it is common for sellers to expect to get paid back for every improvement they did to the property since they purchased it – they feel, that because they paid for it, they should get paid back. Buyers, on the other hand, don’t care what a seller paid, they see the house in its current condition only.

Hendon explains all this in more in “Sell Your Home Like a Boss”.

“This book reveals things you need to know but nobody bothered to tell you. Sell Your Home Like a Boss takes the time to walk you through every step of selling your home.”

Interested parties can find more information by visiting https://www.amazon.com/Sell-Your-Home-Like-Boss/dp/B09RNPBP71/ref=sr_1_1?crid=3QQG07XXSTEWV&keywords=sell+your+home+like+a+boss&qid=1649201885&sprefix=sell+you+home+%2Caps%2C149&sr=8-1

Christine & Company | eXp Realty
Christine & Company | eXp Realty
[email protected]
21626 Vashon Hwy SW

United States

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Ahmedabad Local journalist was involved in the writing and production of this article.