Neural Experience has released a new report which provides an overview of what neuromarketing is and how it can be used by businesses to create improved targeted marketing campaigns.
More information is available at https://www.neuralexperience.io/what-companies-use-neuromarketing
The new report covers the fundamentals of neuromarketing, alongside real-life examples of the strategies used by major companies, to help readers understand its effectiveness for increasing sales and revenue.
Businesses are always looking for the best ways to engage with their audience when creating marketing campaigns. However, traditional consumer research often involves asking a test audience questions and evaluating their responses, which can include biases leading to inconclusive data.
As Neural Experience’s report explains, neuromarketing uses functional Magnetic Resonance Imaging and EEG technology to discover the unbiased chemical responses and underlying emotional triggers of a customer, and use them to inform marketing strategies.
In the report, readers can learn some of the techniques used by large corporations such as Facebook, Coca-Cola, and Hyundai to examine their customer’s neural reactions to various stimuli. These methods include showing test groups different adverts and designs in order to determine the most engaging and pleasing neural responses from their target demographics.
The use of neuromarketing is highlighted in the report as being increasingly more practical and cost-effective as more companies begin to incorporate the process for their market research. This growth in popularity means the method is becoming more accessible for businesses of all sizes, with more companies starting to provide neuromarketing services.
Neural Experience offers a range of solutions that incorporate the latest neuromarketing technologies and research. The company’s services include developing websites and software applications with custom user experiences and interfaces designed to trigger emotional connections with customers.
The services available from the company can be incorporated into all areas of a client’s sales and marketing plans, such as branding, SEO, and content creation. Furthermore, as a result-driven business, they continually optimize their solutions to achieve the best ROIs for a client.
A spokesperson for the company said, “Neural Experience applies similar neuromarketing strategies that Facebook and other Silicon Valley companies use to better engage their customers to their platform.”
Interested parties can find more information by visiting https://www.neuralexperience.io/what-companies-use-neuromarketing
Neural Experience (NX)
Neural Experience (NX)
916 South Main Street
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Ahmedabad Local journalist was involved in the writing and production of this article.