Come festive season and individuals crowd the business sectors in old city Ahmedabad, for example, Teen Darwaza and Kalupur to purchase garments, adornments and other house hold things. During Diwali, the footfall contacted a few thousands even in the midst of the Covid-19 pandemic, as the city police battled with traffic growls, infringement by merchants and wild group.
Nonetheless, that isn’t the situation with the “seasonal market” close to Dilli Darwaza in the 600-year-old walled city of Ahmedabad, where brokers sell pichkari and colors during Holi, kites during Uttarayan and sparklers during Diwali.
Arranged barely a kilometer from the Teen Darwaza market, the occasional market alludes to two dozen shops and trucks selling things taking into account the happy season in Ahmedabad. This year, nearly 30 days before Diwali, the shops were decked with fireworks, candles and Chinese lights as dealers excitedly anticipated clients, particularly kids who are typically entranced with the sparkling bundles and pretend rifles that emanate electric lamps.
Be that as it may, this year, their items neglected to draw in the typical group, regret the businesspeople of occasional market.
Arranged a kilometer from Gandhi connect, the occasional market in old city is seeing an extraordinary defeat in deals as businesspeople guarantee that they may bring about a weighty misfortune this year up to 75%. Here, sales reps attempt to bait four-wheeler travelers into their shop, tending to them as “Seth” and mentioning them to visit the shop once.
“Dekhne ke paise nahi lagte sahab,” they argue. The four wheelers don’t stop.
Fifty-year-old Mahesh Udhvani, proprietor of JK Seasonal store, says that he got merchandise (sparklers, air rifles and candles) worth Rs 2.5 lakh a month prior, wanting to do great business. “Last year, I sold all of the items and this year, I took ‘maal’ worth Rs 2.5 lakh. However, we don’t have any customers this year. The cheapest firecracker in my shop is ‘PopPop’ which is for Rs 10 each packet and costliest is the ‘sky shooter’ which comes for Rs 200 per item. I haven’t been able to sell them at all this year,” said Udhvani.
Comparative is the situation with 33-year-old Jimmy Patel, who runs Shri Krishna Enterprises occasional shop, as he adds, “I still had firecrackers left over from last year and I also purchased some this year. However, there has been less than 25% sales this year.”
Police had limited opportunity to blast wafers on Diwali between 8 pm and 10 pm, while likeness consuming was not permitted on Dussehra, prompting the offer of fireworks declining, said the merchants.
The clueless money managers of occasional market regret that they couldn’t get a handle available sense and sell some different things before Diwali.
Nonetheless, 2020 has not been benevolent to them.
“Teen Darwaza is the hub of household decorative items that are sold before Diwali. Why would customers leave Teen Darwaza and come over here to buy. We have seen days when a single customer used to purchase firecrackers worth Rs 20,000. Even small businesses used to buy crackers from us in bulk. I have bought firecrackers for my shop by taking a loan of Rs 2 lakh and I can’t even afford to keep them in my warehouse. During Raksha Bandhan and Navratri we had meagre sales, but firecrackers were not even sold on Dussehra,” said Kalpesh Jadwani, another retailer.
Retailers guarantee that a couple of them have even moved to Teen Darwaza market where the police have permitted their trucks with sparklers to be set up outside the market premises for wellbeing reasons.
Kushiram Devani, 45, has a truck whereupon he sells candles. He says that he predicted the plunge in deals and just bought merchandise worth Rs 7,000. “Lockdown has hit us hard this year,I had a go at selling rakhis on rakshabandhan and had a couple of clients,” said Devani.
The occasional market is currently looking upto the forthcoming Uttarayan celebration in January with the expectation that they can say farewell to 2020 and to their evil fortunes.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Ahmedabad Local journalist was involved in the writing and production of this article.